Sprouts Farmers Market announced a deeper commitment to its 'PowHERed by Sprouts' program, adding eight new individual Name, Image and Likeness (NIL) deals with female college athletes. This expands its trailblazing program in women's sports.
Sprouts is the first natural grocery retailer to commit to sponsoring women’s collegiate athletics, aiming to empower and fuel female athletes. Since 2022, the company has supported over 160 female athletes through NIL partnerships.
This strategic marketing initiative aligns Sprouts with its health-focused brand identity and resonates with its target customer base. The athletes will share their Sprouts experiences and nutritious choices via social media content, further promoting the brand.
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