Sweetgreen announced plans to transition to a new points-based loyalty program, moving away from its previous tiered system. This strategic shift is in response to customer feedback indicating that the prior program, which included both free and paid subscription options, was perceived as overly complicated.
The company aims to simplify the loyalty experience for its guests, making it easier to earn rewards and engage with the brand. A more straightforward program is expected to enhance customer satisfaction and drive increased participation.
This change represents an effort to optimize Sweetgreen's digital ecosystem and strengthen customer retention. A more accessible loyalty program is a key component in the company's strategy to foster deeper connections with its community and drive repeat business.
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