Sweetgreen, Inc. announced the appointment of Zipporah ‘Zip’ Allen as the company’s Chief Commercial Officer, effective September 2, 2025. Allen will be responsible for sharpening brand positioning, innovating the menu, driving demand, and deepening overall guest engagement.
Allen brings a strong background in digital transformation, having previously served as a major architect of Taco Bell’s digital strategy. Her expertise is expected to be instrumental in Sweetgreen’s efforts to rebuild traffic and sales amidst a challenging market environment.
This executive appointment is a strategic move to bolster Sweetgreen's commercial capabilities and enhance its marketing and customer-facing initiatives. The company aims to leverage Allen's experience to improve its market performance and connect more effectively with consumers.
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