Sweetgreen announced on May 7, 2025, the launch of its first-ever Korean barbecue (KBBQ) menu, created in collaboration with COTE Korean Steakhouse. COTE is recognized as the first and only Michelin-starred Korean steakhouse in America.
The limited-time menu, launching nationwide on May 13, features three new entrees that combine Sweetgreen’s fresh ingredients with the rich and vibrant flavors of classic Korean barbecue. This collaboration aims to introduce new culinary experiences to Sweetgreen's customers.
This partnership represents a strategic move to diversify Sweetgreen's menu offerings and appeal to a broader customer base. The high-profile collaboration with a renowned culinary establishment is expected to generate significant customer interest and enhance the brand's innovative image.
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