Sweetgreen announced on August 19, 2025, the latest installment of its 'Faces of the Farm' original content series, which celebrates the farmers and growers behind its menu. This new feature spotlights Drake Family Farms, a California-based goat cheese producer and a long-standing Sweetgreen partner.
The campaign centers on Dan Drake, founder of Drake Family Farms, highlighting the decade-long relationship that began with a farmers market encounter. The campaign video, featuring Drake's goats, premiered on August 13, reinforcing Sweetgreen's mission to source from local, sustainable farms.
As part of the campaign, Dan Drake and his goats were scheduled to make an appearance at Sweetgreen’s Silverlake restaurant on August 23. This initiative aims to connect customers more deeply to the origins of their food and the people who cultivate it, strengthening brand authenticity.
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