Sweetgreen announced the nationwide launch of its new SG Rewards loyalty program on April 3, 2025. This free program is designed to offer guests a more flexible and rewarding experience, replacing a previous tiered system that customers found complicated.
SG Rewards members will earn 10 points for every eligible dollar spent, which can be redeemed for free entrees or sides, including the recently introduced Ripple Fries. The program aims to provide more perks and exclusive access to members-only deals.
This initiative is a strategic move to enhance customer engagement and drive digital sales by simplifying the rewards structure. The company expects the new program to foster stronger customer loyalty and provide valuable data for personalized marketing efforts.
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