Sweetgreen launched a new collection of apparel and accessories on November 12, 2024, available exclusively on its online merch site, The Market. This limited-edition collection features nine pieces, combining returning popular designs with new styles.
The holiday collection is designed to celebrate Sweetgreen superfans and extend the brand's presence beyond its restaurant locations. This initiative aims to enhance brand engagement and offer customers new ways to connect with the Sweetgreen lifestyle.
The introduction of seasonal merchandise provides an additional revenue stream and serves as a marketing tool to maintain brand relevance during key consumer spending periods. It allows the company to capitalize on its brand recognition and customer loyalty.
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