On October 2, 2025, Siebert Financial Corp. (NASDAQ: SIEB) announced a strategic agreement with Korean fintech firm Next Securities. The partnership combines Next Securities’ AI technology and innovation expertise with Siebert’s robust financial infrastructure and nationwide market reach in the United States.
The agreement is designed to pursue opportunities that deliver new tools and content‑rich experiences to investors, emphasizing ease of trading and access to timely market insights. By integrating Next Securities’ AI‑driven user experience with Siebert’s brokerage and capital‑markets capabilities, the two companies aim to enhance platform functionality and content delivery for clients.
John J. Gebbia, CEO of Siebert, said the partnership “captures the heart of Siebert’s evolution” and will allow the firm to elevate its platform and deliver richer, AI‑enabled experiences to clients and partners. Seungyeon Kim, CEO of Next Securities, noted that the collaboration will “reimagine how people engage with financial markets.”
The strategic agreement positions Next Securities’ AI technology for global scale and enables Siebert to continue advancing its platform and content capabilities. The parties intend to explore additional opportunities, including technology and global expansion efforts and the integration of digital‑assets capabilities, potentially broadening the relationship into new markets.
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