Siebert Financial Corp. announced the launch of Siebert.Valor, a new Financial Technology initiative dedicated to empowering Active Duty Military, Veterans, Law Enforcement, and First Responders. This initiative aims to democratize wealth-building for these communities through tailored financial education and investment services.
The Siebert.Valor initiative began with Siebert's acquisition of Guild Financial, an innovative investing and education platform specifically designed for the military community. Kaj Larsen, co-founder of Guild Financial, will lead Siebert.Valor, leveraging his expertise in both military and financial sectors.
The new platform will integrate Guild Financial's mobile trading technology into Siebert's existing financial services business, adding a new consumer-facing component. Additionally, Gebbia Entertainment, a Siebert subsidiary, will produce content to foster financial education for the military community and beyond.
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