Signet Jewelers Limited announced new senior leadership appointments on July 31, 2025, aimed at accelerating its 'Grow Brand Love' strategy. Julie Yoakum was named President of Kay Jewelers and Peoples Jewellers, bringing over 30 years of experience in the jewelry and apparel industries.
Stacee Johnson-Williams was appointed Chief Merchandise Operations and Sourcing Officer, tasked with leading the central sourcing and core merchandising team to expand cross-brand capabilities and leverage scale in buying. Lisa Laich joined as Chief Marketing Officer, bringing over two decades of experience in elevating brands, with a focus on developing creative content and storytelling.
These appointments are critical for driving Signet's strategic imperatives, including creating clearer distinctions between brands, growing the core business, and expanding into adjacent categories. The new leaders are expected to enhance operational rigor, product development, and marketing effectiveness across Signet's brand portfolio.
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