Rocksbox, a jewelry retailer under the Signet Jewelers portfolio, announced on June 26, 2025, its plans to expand its footprint by opening new brick-and-mortar stores across the country. This initiative marks a strategic move for the brand, which is known for its subscription-based jewelry rental service.
The initial phase of this retail expansion will focus on key markets, starting with New York City and the San Francisco Bay Area. These new physical locations are designed to offer customers a unique in-store experience, fostering community, discovery, and style.
This expansion into physical retail complements Rocksbox's existing digital presence, aiming to create a seamless omnichannel experience for consumers. The move is expected to attract new customers and enhance brand visibility in fashion-forward urban centers.
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