Skechers announced on February 3, 2025, its 12th appearance in the Big Game with a commercial featuring NFL Coach Andy Reid for Skechers Hands Free Slip-ins. The campaign highlights the comfort and convenience of the brand's innovative footwear technology.
The commercial, which debuted during the FOX broadcast on Sunday, February 9th, showcases Reid's 'unexpected side hustle' aided by Skechers Slip-ins. Michael Greenberg, president of Skechers, noted that the Big Game is the perfect venue to present the campaign as Reid coaches with a chance for an unprecedented third straight win.
Skechers, the world's third-largest footwear brand with $8 billion in annual sales in 2023, leverages such high-profile advertising to reinforce brand recognition and promote its signature comfort and convenience features to a massive audience.
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