Skechers announced on February 28, 2025, the opening of a new concept store on Milan’s Corso Buenos Aires, one of Europe’s most renowned shopping streets. This expansion strengthens Skechers' retail presence in Italy, a key market for its European growth.
The 294-square-meter store showcases the brand’s comfort footwear, apparel, and accessories, including popular Skechers Hands Free Slip-ins designs and the innovative Skechers Performance collection. Michael Greenberg, president of Skechers, highlighted Italy's role in the company's European growth.
Located on a boulevard with high foot traffic, the store aims to connect with both tourists and locals who appreciate Milan’s reputation for style. This destination provides a direct channel for consumers to experience Skechers' signature comfort innovations and game-changing performance products.
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