Skechers announced on April 2, 2025, the signing of University of Southern California forward Kiki Iriafen, its first college player, ahead of the 2025 WNBA draft. Iriafen is expected to be a top draft pick and will play in Skechers Basketball footwear, specifically the SKX NEXUS™.
Iriafen will appear in the performance brand’s global marketing campaigns, emphasizing that Skechers understands her needs on and off the court. She highlighted the brand's comfort and its global reach to inspire female athletes worldwide.
Michael Greenberg, president of Skechers, noted this as a significant moment for Skechers Basketball, supporting Iriafen from the draft through her professional career. This partnership expands Skechers' women's basketball roster and furthers its mission to engage female athletes globally.
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