Similarweb Ltd. announced the acquisition of The Search Monitor, a company specializing in ad monitoring, trademark enforcement, and affiliate compliance solutions. This strategic move aims to enhance Similarweb's paid search and affiliate marketing offerings.
The acquisition is expected to significantly strengthen Similarweb's ability to provide robust, daily-use tools for brands, retailers, and agencies. These tools will help maximize return on investment and protect brand assets in the digital advertising space.
The Search Monitor's solutions offer clear ROI for PPC teams by helping save money on brand protection budgets and for affiliate teams by monitoring program compliance. This integration expands Similarweb's competitive intelligence platform.
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