Similarweb announced it now reveals AI Chatbot Traffic as a distinct traffic source, separate from traditional search and other referrals. This new feature addresses a growing blind spot in digital analytics for marketers and SEO professionals.
The new AI Chatbot Traffic screen allows customers to identify and analyze web traffic originating from popular AI chatbots such as ChatGPT, Perplexity, and Claude. This provides critical visibility into a new, rapidly growing digital channel.
Customers can now see which AI platforms are driving traffic to their sites, which pages receive the most AI chatbot referrals, and the specific prompts directing users to their content. This enables optimization for the next generation of digital marketing.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.