Sleep Number Corporation announced the appointment of Amber Minson as Executive Vice President and Chief Marketing Officer (CMO), effective May 12, 2025. Minson will be responsible for leading the company’s integrated marketing strategy, with a focus on driving sustained demand generation and enhancing brand visibility.
Minson's priorities include increasing marketing efficiency, ensuring message clarity and consistency across digital and in-store experiences, and developing partnerships to connect with new customers. Her background includes serving as Chief Revenue Officer at Blue Apron and CMO of Casper Sleep Inc., bringing over two decades of marketing and brand strategy experience.
Linda Findley, President and CEO of Sleep Number, stated that Minson's appointment represents a transition in the company's marketing strategy, emphasizing efficiency as the foundation for growth. Minson's proven ability to use data to strengthen customer relationships and acquire new ones is expected to be instrumental in reevaluating marketing strategies in the current challenging market.
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