Synergy CHC Corp. announced the appointment of Damian Marano as Vice President of Beverage, effective June 10, 2025. This executive hire is a major milestone in the company’s aggressive push into the booming functional beverage market. Mr. Marano brings over 20 years of sales, business development, and executive leadership experience, including significant roles at The Coca-Cola Company.
At Coca-Cola, Mr. Marano served as Global Director of Sales and Business Development, where he managed a $200 million annual recurring revenue portfolio. He also spearheaded the launch of Coca-Cola’s first AI-powered Revenue Growth Management system, demonstrating his expertise in large-scale commercial operations.
Synergy’s entry into the functional drinks category is led by the launch of FOCUSfactor Energy Drinks, crafted with fast-acting B-vitamins and nootropics. These clean-label beverages are designed to enhance mental clarity and provide clean energy, aligning with the company's flagship FOCUSfactor brain-health supplement brand.
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