On November 14, 2024, Sonos announced the upcoming launch of the Era 100 Pro, its first-ever audio solution specifically optimized for professional installation. This product is designed for use in both light-commercial and residential spaces.
The Era 100 Pro will be available for pre-order immediately and is scheduled to begin shipping on January 28, 2025. It will be sold exclusively in pairs through select Sonos partners who specialize in professional installation services.
This strategic move marks Sonos's expansion into a new market segment, aiming to leverage its audio expertise to cater to the needs of custom installers and commercial clients, potentially broadening its market reach and revenue opportunities.
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