Society Pass Incorporated and its subsidiary Thoughtful Media Group announced the launch of TMG Social, a live‑commerce platform that operates on TikTok Shop in Thailand. The platform leverages TMGX’s network of more than 10,000 influencers and creators to convert social engagement into real‑time sales.
The launch positions Society Pass to tap into the Southeast Asian live‑commerce market, which is estimated at $90 billion. Management projects that TMG Social will generate about $10 million in revenue in 2026, a new stream that could offset the company’s recent operating losses and broaden its digital media portfolio.
The move follows Society Pass’s December 2025 announcement of a strategic pivot toward acquiring and operating AI‑driven software and network infrastructure businesses. The TMG Social launch is the first tangible step in that pivot, demonstrating the company’s intent to monetize its creator ecosystem while diversifying beyond its traditional e‑commerce and travel operations.
In its Q3 2025 earnings, Society Pass reported a net loss of $5.1 million on revenue of $1.38 million, missing analyst expectations for both earnings and revenue. The company’s revenue mix was heavily weighted toward its travel OTA NusaTrip, which accounted for 70 % of total sales, while its e‑commerce segment contributed only 15 %. The new platform is expected to shift the mix toward higher‑margin digital media services.
Management highlighted that the influencer network and TikTok Shop integration provide a scalable model that can be replicated in other Southeast Asian markets. CEO Raynauld Liang said, “The companies in our ecosystem recognize that social commerce is the present and future of e‑commerce in SEA. By launching TMG Social, we are positioning ourselves to capture a share of a rapidly growing market and create new value for customers and shareholders.”
Market reaction to the announcement was strong, with analysts noting the $10 million revenue target and the leverage of a large influencer base as key catalysts. The announcement also coincided with a broader industry shift toward live‑commerce, reinforcing investor confidence in Society Pass’s growth strategy.
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