Sphere Entertainment Co. (SPHR) announced today that its flagship immersive experience, "The Wizard of Oz at Sphere," has sold more than 1 million tickets and generated over $130 million in ticket sales as of Friday, October 17. The venue, which opened in Las Vegas on August 28, has now surpassed the 500,000‑ticket, $65 million milestone reported in September.
The jump to 1 million tickets and $130 million in revenue represents a 100 % increase in attendance and a 100 % increase in ticket revenue compared to the previous milestone. This rapid growth underscores the strong demand for Sphere’s immersive content and the effectiveness of its marketing and pricing strategy.
The achievement signals robust operational performance for the Las Vegas venue and positions Sphere to capture additional revenue from future shows and potential new productions. It also reinforces investor confidence in the company’s ability to monetize its proprietary technology and content library at scale.
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