Sportradar announced the launch of generative AI (gen AI) audio, a new feature integrated into its ad:s multi-channel marketing service. This tool is designed to automate the creation of personalized, real-time audio advertisements for sportsbook and casino operators.
The gen AI audio solution leverages Sportradar’s live data to dynamically update odds, jackpots, and upcoming events within the adverts. This allows clients to efficiently scale advertising efforts into podcast streaming services and internet radio networks.
This new offering aims to increase brand awareness, uplift purchase intent, and enhance customer acquisition for operators without requiring extensive creative teams or high production budgets. It represents the latest addition to Sportradar’s comprehensive marketing services portfolio.
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