Underdog, a rapidly growing sports company in the U.S., announced an agreement with Sportradar Group AG to integrate Bettor Sense, Sportradar's AI-powered responsible gaming solution. This partnership marks Underdog as the first U.S.-based operator to leverage this technology.
Bettor Sense is designed to identify high-risk players, furthering Underdog's commitment to creating a responsible gaming environment for its customers. This collaboration highlights the increasing adoption of advanced technology to promote player protection within the sports betting industry.
The agreement underscores Sportradar's role in providing mission-critical solutions that extend beyond data distribution to include integrity and responsible gaming services. This expands the reach of Sportradar's AI capabilities into a crucial aspect of the betting ecosystem.
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