SRM Entertainment, Inc. announced on February 27, 2025, its participation in the 119th Toy Fair in New York City from March 1st through March 4th. The company will be showcasing its latest innovations in toys at Booth 2148.
New products include dynamic interactive light sticks controlled with a custom app, light-up bracelets designed for concerts, special events, and theme parks, and a new line of collectible plush backpack clips. The company will also feature officially licensed Smurfs collectible Sip with Me drinking cups, aligning with the upcoming July 2025 Smurfs Movie launch.
CEO Rich Miller highlighted the importance of Toy Fair as a crucial event for SRM Entertainment to share new products with key decision-makers. The company believes the event has the potential to generate significant new business and drive growth.
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