The Las Vegas Aces, two-time WNBA champions, have signed a multiyear agreement with Scripps Sports, making Vegas 34 the official broadcast home for all non-nationally exclusive Aces games. This partnership will distribute games on cable, satellite, and over-the-air television, significantly increasing accessibility for fans.
In addition to game broadcasts, the agreement includes the production and airing of 'In the Paint,' an award-winning weekly 30-minute show featuring highlights, interviews, and behind-the-scenes access to the team. This content aims to deepen fan engagement and provide additional advertising opportunities.
Brian Lawlor, president of Scripps Sports, highlighted the importance of bringing the Aces' exciting action to the largest available broadcast platform, Vegas 34. This move reinforces Scripps Sports' strategy of leveraging the growing popularity of women's sports to drive viewership and advertising revenue.
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