The inaugural season of National Women's Soccer League (NWSL) broadcasts on ION concluded, reaching more than 20.5 million total unique viewers. This figure includes 13.5 million viewers who were unique to ION, highlighting the network's ability to attract new audiences.
The NWSL on ION coverage included 50 matches and 53 studio shows, totaling over 130 hours of content. This extensive programming demonstrates Scripps Sports' commitment to women's sports and its strategy to leverage its broadcast reach.
The strong viewership numbers for the NWSL on ION indicate a successful entry into women's professional sports broadcasting. This performance supports Scripps' broader strategy of capitalizing on the growing popularity of women's sports to drive audience engagement and advertising revenue across its platforms.
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