Scripps Sports announced a multi‑year agreement that will make Denver7 (KMGH‑TV) and The Spot Denver 3 (KCDO‑TV) the exclusive local broadcasters for all non‑nationally exclusive matches of Denver Summit FC, the National Women’s Soccer League’s newest franchise slated to begin play in 2026.
The deal expands Scripps’ growing NWSL portfolio, adding a local market partnership that complements its existing national coverage on ION. By bringing Denver’s first professional women’s soccer team to local airwaves, Scripps is broadening its sports portfolio and creating new advertising opportunities in a high‑growth segment.
Denver Summit FC was awarded its expansion bid on January 30, 2025, and the team unveiled its crest and colors on July 22, 2025. The franchise will launch in the 2026 season, with a purpose‑built stadium still under final approval by the Denver City Council. The expansion fee of $110 million reflects the league’s record valuation for a new team.
Scripps’ president of sports, Brian Lawlor, said the partnership “connects Denver’s passionate soccer community to their new team while showcasing the exceptional talent that defines women’s professional soccer.” The local rights deal is a material contract win that adds a new revenue stream and strengthens the company’s competitive moat in women’s sports broadcasting.
The agreement is expected to generate advertising revenue from local sponsors and potentially drive subscription interest for SION’s national NWSL coverage. It also creates synergy with Scripps’ national NWSL partnership, allowing the company to offer a comprehensive product to fans and advertisers in the Denver market.
Scripps’ broader strategy has focused on expanding women’s sports coverage, including national rights for the WNBA and NWSL on ION. This local deal aligns with that strategy and positions the company to capture a growing fan base in a key U.S. market.
The partnership also signals Scripps’ commitment to championing women’s professional sports, reinforcing its brand as a leader in women’s sports broadcasting and potentially attracting new advertisers seeking to reach engaged, sports‑savvy audiences.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.