Starco Brands announced on September 30, 2025, a significant expansion for its Art of Sport brand, which is evolving beyond personal care. The brand is now offering a full line of products designed to help athletes, including new premium protein powders and advanced pain relief solutions. These new offerings are available at retailers such as Amazon, Costco, and Kroger.
This expansion into nutritional and pain management categories marks a strategic shift for Art of Sport, aiming to meet a broader range of athletes' needs. The move is supported by a new national advertising campaign, which is breaking during the broadcast of the LA Bowl. This diversification is expected to open new revenue streams for the brand.
Art of Sport is also continuing its role as the title sponsor of the 2024 LA Bowl Hosted by Gronk, which airs live on ESPN. This sponsorship, building on its successful 2023 title sponsorship, enhances brand visibility and reinforces Art of Sport's commitment to the athletic community. The event provides immersive brand integrations throughout the stadium and broadcast.
Ross Sklar, CEO of Starco Brands, stated that the expansion into complete game-day routines, from protein powders to pain relief, reflects what Art of Sport stands for. This integrated approach to product development and marketing is crucial for strengthening the brand's competitive position and market share. The company aims to empower athletes to perform at their best.
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