Art of Sport, a division of Starco Brands, announced on October 15, 2024, that its All-in-One Performance Protein Powder is now available in Fred Meyer stores across the Pacific Northwest. This marks the brand's initial entry into brick-and-mortar retail for its protein powder line. The expansion into physical stores is a strategic move to reach a wider consumer base.
This retail debut is significant as it brings Art of Sport's nutritional product line directly to consumers through a major grocery chain. Expanding distribution channels beyond online platforms is crucial for increasing brand visibility and sales volume. The move supports the brand's mission to cater to athletes' needs with high-performance products.
The availability at Kroger's Fred Meyer stores represents an important operational milestone for Starco Brands' Art of Sport brand. It signifies progress in diversifying the brand's product offerings and strengthening its market presence in the competitive sports nutrition segment. This distribution expansion is expected to contribute to the brand's growth trajectory.
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