Skylar, a Starco Brands company, announced on July 8, 2025, the appointment of Leah Kateb as its new Chief Creative Officer and "Refounder." Kateb, known from Love Island USA, will lead Skylar's brand evolution, including scent development, storytelling, brand vision, and partnerships. This move aims to usher in a more elevated and sophisticated chapter for the fragrance brand.
Kateb's role is newly created and signifies a strategic investment in talent to reshape Skylar's future. Her background in beauty, fashion, and lifestyle, coupled with a strong creative sensibility, is expected to bring a fresh perspective to the brand. She previously highlighted Skylar's Vanilla Sky fragrance in a viral video, demonstrating an authentic connection to the brand.
Ross Sklar, CEO of Starco Brands, stated that Kateb's innate sense of style and passion for fragrance make her an ideal match for Skylar. This strategic personnel change is designed to enhance Skylar's market appeal and drive innovation in its product offerings. The brand refresh is anticipated to strengthen Skylar's competitive position in the clean fragrance market.
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