Starz announced a significant operational milestone with the premiere of its 'Outlander' prequel, 'Blood of My Blood,' on August 8, 2025. The new series surpassed internal expectations for subscriber acquisition.
The premiere of 'Blood of My Blood' achieved the third-highest subscriber additions for a series premiere in Starz's history. This performance highlights the continued strength of the 'Outlander' franchise and its ability to attract new viewers to the platform.
The success of this new tent-pole series is a positive indicator for Starz's content strategy, which focuses on distinctive original programming. It demonstrates the company's capability to deliver compelling content that resonates with its targeted audience and drives subscriber growth.
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