Sundance Strategies, Inc. (SUND) and ClearUnited, Inc. have announced a partnership to structure and distribute a $250 million life‑backed digital bond on the Digital World Decentralized Blockchain. The bonds will be priced at $100 each, creating 2.5 million tokens backed by a diversified portfolio of roughly $600 million in life insurance policies and reserve accounts.
The $250 million issuance represents a significant expansion of SUND’s advisory services into the emerging market for insurance‑backed digital assets. By leveraging ClearUnited’s blockchain platform, the partnership aims to provide investors with a low‑correlation, stable‑cash‑flow security that is anchored to real‑world life insurance assets.
SUND has faced a challenging financial trajectory in recent quarters, reporting net losses and declining earnings. The new bond issuance offers a potential revenue stream beyond advisory fees and positions the company to tap into institutional demand for alternative fixed‑income products. The partnership also signals SUND’s intent to diversify its business model and capitalize on its expertise in life settlements.
Kraig Higginson, Chairman of Sundance Strategies, said the collaboration unlocks an innovative global market for institutional‑grade, insurance‑backed digital assets. Michael Proper, Chairman of ClearUnited, highlighted the transparency, yield, and security that LIFE Bonds bring to long‑term asset management. The announcement was met with positive market sentiment, reflecting investor enthusiasm for the convergence of insurance and blockchain technology.
While the partnership offers growth potential, it also introduces new risks, including regulatory scrutiny of digital asset offerings and the need to demonstrate consistent cash‑flow performance from the underlying life insurance portfolio. Investors will watch how SUND manages these risks and whether the bond issuance translates into sustainable revenue growth.
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