Synchrony Financial has introduced a new credit‑card program in partnership with The Toro Company, a leading provider of outdoor equipment. The program will allow dealers of Toro, Exmark, Spartan, and Z Turf to offer customers flexible financing options, supported by a digital application platform, 24/7 merchant support, and customized marketing materials. The initiative is designed to help dealers increase sales and deepen customer relationships while giving consumers a convenient way to purchase high‑value equipment.
Synchrony’s Q3 2025 earnings, released on October 15, underscored the company’s strong financial footing. Adjusted earnings per share rose 47.4% year‑over‑year to $2.86, beating the consensus estimate of $2.21 by $0.65. Net interest income grew 2.4% to $4.7 billion, and the company’s return on equity climbed to 25.1%. The results were driven by higher purchase volume, a tighter underwriting discipline that kept delinquencies low, and a modest expansion of the credit portfolio. Management highlighted that disciplined cost control and a favorable mix of consumer and merchant‑card activity underpinned the earnings beat.
The Toro Company’s Q3 2025 results paint a mixed picture for the outdoor‑equipment market. Net sales fell 2% to $1.13 billion, largely due to a 27.9% decline in the residential segment, while the professional segment grew 5.7% to $930.8 million. Adjusted diluted earnings per share increased 5% to $1.24, supported by higher margins in the professional line. The company’s CEO, Richard Olson, noted that the professional segment’s growth offsets headwinds in residential demand, and that the partnership with Synchrony will help the company capture more consumer credit in the professional channel.
The new credit‑card program will provide dealers with promotional financing options, including 0% APR for a limited period, and variable APRs based on credit profile. Dealers will also receive a streamlined digital application process, real‑time underwriting through Synchrony’s PRISM platform, and marketing collateral tailored to each brand. The program is expected to accelerate dealer adoption by reducing the time and effort required to approve credit, thereby increasing transaction volume and fostering repeat business.
Synchrony’s entry into the outdoor‑equipment financing market differentiates it from competitors through its advanced underwriting technology and omnichannel customer experience. By leveraging PRISM’s 9,000‑attribute risk model, the company can offer competitive rates while maintaining strong credit quality. The partnership aligns with Synchrony’s strategy to expand industry‑specific financing solutions, as evidenced by its recent growth in retail‑card and payment‑solutions segments. The Toro Company benefits from a new consumer‑credit channel that can boost dealer sales and enhance customer loyalty, especially in the professional segment where demand remains robust.
Brian Doubles, President and CEO of Synchrony, said the partnership “reinforces our commitment to providing flexible financing that drives growth for our retail partners.” Darrell Owens, EVP and CEO of Lifestyle at Synchrony, added that the program “offers a superior customer experience and helps dealers build loyalty and repeat sales.” Richard Olson, Chairman and CEO of The Toro Company, noted that the partnership “strengthens our ability to serve professional customers and supports our long‑term growth strategy.”
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