Synchrony announced on February 26, 2025, a strategic partnership with NATM Buying Corporation, a national buying co-op for independent retailers in consumer electronics, major appliances, and mattress/bedding. This collaboration will provide customized financing solutions and digital payment features to NATM's members.
The partnership aims to drive sales, enhance customer loyalty, and provide a competitive edge for NATM members, particularly as consumers increasingly invest in premium and energy-efficient products. Financing options are crucial in these industries due to rising average ticket prices.
Synchrony's industry-leading financial solutions are designed to reduce barriers to purchase and build stronger customer relationships for retailers. This initiative allows NATM members to differentiate themselves and meet the growing demand for affordability and convenience in a competitive market.
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