Synaptics to demonstrate how AI-native processing enables MSOs and OTT streamers to deliver new features at IBC 2025

SYNA
September 19, 2025
Synaptics Incorporated announced on September 8, 2025, that it will be at IBC 2025 from September 12-15 to demonstrate how embedding artificial intelligence (AI) and AI-native processing in set-top boxes (STBs) and over-the-top (OTT) streaming devices can enrich the viewing experience for customers. Visitors to Hall 1, Stand 1.F72 will see how AI running on Synaptics’ ICs can enhance picture quality, audio quality, parental controls, subtitling, and personalized shopping options. These capabilities are enabled by Synaptics’ Astra™ line of AI-native, high-performance, low-power, Arm®-based MPUs and MCUs, along with other devices in its broad portfolio designed for Edge AI applications. The Astra Edge AI solutions support all input modalities—vision, audio, voice, and touch—expanding options for viewer interaction with OTT/STB applications. This showcase highlights Synaptics' commitment to transforming the IoT and TV viewing experience with advanced Edge AI technology. The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.