Brag House Holdings, Inc. (NASDAQ: TBH) and House of Doge Inc. entered into a definitive merger agreement on November 3, 2025, creating a new entity focused on digital payments, asset management, real‑world asset tokenization, and digital media.
The combined company will operate under a “Culture to Capital” strategy that leverages the Dogecoin community, which has more than 6.1 million holders and a market capitalization of roughly $30 billion, to generate revenue streams for investors and users.
Brag House’s CEO and Chairman Lavell Juan Malloy II will oversee the transition, while House of Doge’s CEO Marco Margiotta, former founder of Payfare, will lead the new company. Margiotta’s experience scaling a global payments platform that was acquired by Fiserv in early 2025 provides a strong foundation for the payments and financial technology aspects of the business.
Brag House has faced significant financial challenges in recent years, reporting revenue of $105 in 2024 compared with $366,438 in 2023 and a net loss of $3.29 million. Its trailing‑12‑month revenue as of June 30, 2025 was $50.00, and the company’s market capitalization was about $10 million. The merger is intended to diversify Brag House’s revenue base beyond esports and capitalize on the growing demand for crypto‑enabled financial services.
House of Doge has expanded its footprint through partnerships such as a joint venture with 21Shares to launch the first European Dogecoin ETP, a collaboration with CleanCore Solutions to establish an official Dogecoin digital asset treasury, and a custody agreement with Robinhood. These initiatives position the new company to offer a comprehensive suite of services to the Dogecoin ecosystem.
The parties have not disclosed the financial terms of the transaction, and the expected closing date is early 2026. The merger will combine Brag House’s Gen Z engagement platform with House of Doge’s crypto and financial infrastructure capabilities, aiming to create a unique player at the intersection of culture and digital finance.
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