Bed Bath & Beyond, Inc. (NYSE: BBBY) entered into a definitive merger agreement to acquire The Brand House Collective, Inc. (NASDAQ: TBHC) for approximately $26.8 million. The valuation is based on the closing stock prices of both companies on November 21, 2025, and the exchange ratio is 0.1993 shares of Bed Bath & Beyond common stock for each TBHC share.
The deal will give Bed Bath & Beyond full ownership of TBHC, which it already holds about 40% of. The transaction is expected to close in the first quarter of 2026, subject to customary shareholder and lender approvals. Upon completion, the combined entity will operate Bed Bath & Beyond, Overstock, buybuy BABY, and Bed Bath & Beyond Home under a single retail and e‑commerce platform, creating a unified “Everything Home” brand portfolio.
Strategically, the acquisition expands Bed Bath & Beyond’s omnichannel capabilities by adding TBHC’s merchant‑led model and proven store‑conversion expertise. The company plans to close more than 40 underperforming or non‑strategic stores in early 2026, a move that is expected to unlock $20 million in cost synergies through the elimination of duplicate merchandising, logistics, and technology functions. This aligns with Bed Bath & Beyond’s broader turnaround strategy, which has included the September 2025 acquisition of Kirkland’s Home trade name and intellectual property and the continued integration of its parent Overstock’s buybuy BABY brand.
Management emphasized the strategic fit and expected benefits. Executive Chairman Marcus Lemonis said the deal “builds a profitable, growth‑oriented ‘Everything Home’ company” and highlighted the $20 million in duplicate‑cost savings. TBHC CEO Amy Sullivan noted that the partnership “will accelerate customer growth and lifetime value through a differentiated omnichannel experience.” Both leaders underscored that the transaction will bring new talent and leadership to the combined organization, reinforcing Bed Bath & Beyond’s focus on customer experience and operational efficiency.
Investors reacted positively to the announcement, citing the clear cost‑saving path, the expansion of Bed Bath & Beyond’s brand portfolio, and the strategic alignment with its turnaround plan. The deal is viewed as a significant step toward restoring profitability and competitive positioning in the home‑goods retail market.
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