Truist Financial Corporation announced the launch of an electronic direct‑deposit switching capability that is now embedded in its digital account‑opening flow. The feature, which went live in August 2025, allows new customers to transfer their existing direct‑deposit arrangements into a Truist account while they complete the online application, eliminating the need for separate paperwork or manual transfers.
The technology is provided by Atomic, a payroll‑connectivity specialist founded in 2019. Atomic’s platform authenticates and authorizes the transfer of direct‑deposit instructions in real time, enabling a frictionless experience that has already attracted 19% of applicants who engaged with the switch during the first few weeks of the rollout. Early adoption data suggest that the feature is resonating with users who value speed and convenience in the onboarding process.
Truist’s leadership frames the launch as part of a broader digital transformation strategy. Sherry Graziano, Head of Digital, Client Experience and Marketing, said the new capability “empowers clients with the flexibility to quickly and easily choose Truist as their primary financial partner.” The bank is also investing in 100 new “insight‑driven” branches, renovating over 300 existing locations, and expanding AI tools such as Truist Assist and Truist Insights, all aimed at creating a more digitally empowered and deeply relational customer experience.
In the competitive landscape, many regional and national banks still rely on manual or third‑party processes for direct‑deposit switching. By integrating Atomic’s solution directly into its onboarding flow, Truist gains a distinct advantage, reducing friction for new customers and positioning itself as a more seamless alternative to competitors that have yet to modernize this part of the customer journey.
The partnership with Atomic not only streamlines the onboarding experience but also aligns with Truist’s goal of accelerating deposit growth. By simplifying the switch, the bank expects to capture a larger share of the growing digital‑banking market, improve customer retention, and ultimately increase the deposit base that fuels its lending and investment activities.
Overall, the launch represents a strategic operational milestone that enhances Truist’s digital footprint, strengthens its competitive positioning, and supports its broader growth objectives.
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