TEGNA Inc. announced on February 19, 2025, that Adrienne Roark has been named chief content officer, reporting to CEO Mike Steib, effective March 31, 2025. Roark brings over three decades of experience in news leadership, local TV station management, and innovative content development.
Roark joins TEGNA from CBS News and Stations, where she oversaw daily editorial content, managed CBS-owned stations in New York and Boston, and led the group’s data journalism team. Her prior roles also include general manager positions at KPTV/DPDX and KOIN-TV in Portland.
This appointment highlights TEGNA's commitment to delivering exceptional journalism at scale and fostering rapid innovation across TV and digital platforms. Roark's expertise is expected to enhance TEGNA's content strategy and strengthen its local news offerings.
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