On April 15, 2025, Premion, TEGNA’s premium Connected TV (CTV) advertising solution, announced the launch of expanded capabilities and new tools for advertisers. These enhancements allow for the execution and optimization of campaigns across various channels.
The integration of Octillion has strengthened Premion’s local CTV platform and demand-side platform (DSP), enabling a privacy-focused, cookieless approach to audience targeting and campaign performance across CTV, video, audio, display, and retargeting. Unified attribution tools are also provided to track the full customer journey.
Premion achieved 'TAG Platinum' status, recertified for the TAG Brand Safety Certified Seal and the TAG Certified Against Fraud Seal, and earned the TAG Certified Against Malware Seal. These certifications reinforce Premion's leadership in delivering a trusted advertising environment and differentiate its offerings in the market.
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