On March 12, 2025, Premion, TEGNA’s premium Connected TV (CTV) advertising solution, announced the integration of Compliant’s advanced data integrity signals into its Octillion demand-side platform (DSP). This integration aims to improve programmatic media curation for regional and local advertisers.
By incorporating Compliant's signals, Octillion enables advertisers to purchase inventory from publishers with superior data practices. This reduces risk, minimizes waste, and enhances campaign outcomes in a data-driven and regulated industry.
Compliant provides data integrity scores for over 90% of digital publishers worldwide by media spend, establishing an industry standard. This partnership positions Premion to offer greater transparency and quality in digital advertising, differentiating its offerings in the market.
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