Target Corporation announced on October 16, 2025 the launch of a limited‑time Woolrich collaboration collection. The collection features more than 100 reinvented classics across men’s and women’s apparel, accessories, home, outdoor gear and food & beverage, with prices starting at $2 and most items under $40.
The collection will launch on October 18 in select Target stores and on Target.com. Members of Target Circle 360 receive exclusive early access to three special items—Patchwork Plaid Throw Blanket, Sheep‑Shaped Throw Pillow and Sheep Print Beanie—available for purchase online from October 14 to 16 before the full launch.
The Woolrich partnership brings the brand’s heritage of outdoor craftsmanship to Target’s differentiated assortment, positioning the retailer to attract outdoor enthusiasts and boost discretionary sales. The launch aligns with Target’s strategy of leveraging exclusive collaborations to drive foot traffic and online engagement, marking a significant operational milestone for the company.
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