Target Corporation announced on Oct 2 2025 that it will host a midnight release of Taylor Swift’s 12th studio album, “The Life of a Showgirl,” on Oct 3. The retailer will offer exclusive vinyl and CD editions that are available only at Target, with 500 stores across the country scheduled to host the midnight events and guests able to preorder the items online at Target.com.
The announcement comes as Target seeks to boost discretionary sales and foot traffic during the holiday season. By partnering with a high‑profile artist and offering limited‑edition merchandise, Target aims to create a unique in‑store experience that can drive both sales and brand engagement.
Target’s partnership with Taylor Swift aligns with its broader strategy of leveraging exclusive product launches to differentiate its merchandise assortment and attract shoppers to its physical stores, reinforcing the retailer’s omnichannel and experiential retail focus.
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