Thryv Holdings, Inc. announced on October 31, 2024, the successful closing of its previously announced acquisition of Infusion Software, Inc., known as Keap. The acquisition was completed for $80 million in cash, subject to adjustment.
This strategic move integrates Keap's customer relationship management and marketing automation tools into Thryv's platform, expanding its suite of software offerings for small and medium-sized businesses (SMBs). The combined company now boasts over 100,000 SaaS subscribers.
The integration of Keap is expected to enhance Thryv's automation capabilities, streamline SMB operations, and improve customer engagement. This acquisition also expands Thryv's North American presence and extends its reach into key international markets, reinforcing its position as a leader in the SMB SaaS space.
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