Thryv announced on October 22, 2024, the launch of its new AI-enhanced Social Media Management Tool, integrated into the Thryv Marketing Center. This new offering is designed to simplify social media management for small businesses by connecting various channels, including Instagram, TikTok, and YouTube, into a single view.
The tool leverages artificial intelligence for content creation, enabling small business owners to quickly and easily generate and customize social media posts. This addresses a key challenge for SMBs, as a recent Thryv survey indicated that almost half of small businesses view social media as an area where AI can have a substantial impact.
This product expansion aims to help small businesses build their local presence and drive growth more efficiently. By centralizing social media management and automating content creation, Thryv is providing its clients with tools to maintain consistent online engagement without requiring extensive time or resources.
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