Thryv Holdings, Inc. released its 2024 Small Business Index on December 10, 2024, based on a survey of over 500 small business owners conducted in September 2024. The survey indicated that 40% of small businesses experienced revenue increases in 2024, despite economic challenges.
Looking ahead to 2025, 45% of small businesses expect the economy to improve, marking a 61% increase in optimism compared to the previous year. A majority, 66%, plan to manage anticipated business growth with existing staffing levels, with 29% intending to invest in equipment and infrastructure, a 61% increase over 2023.
The survey also highlighted a growing trend in AI adoption, with 31% of small businesses currently using AI and 43% expecting to use it in 2025, representing a 38% year-over-year increase. These findings underscore a promising year ahead for small businesses, with technology and AI playing a crucial role in their scaling strategies.
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