UFC, part of TKO Group Holdings, and Monster Energy announced a multiyear renewal of their long-standing global partnership. Monster Energy will continue as the exclusive global Official Energy Drink of UFC.
This agreement marks the largest sponsorship deal in the history of both companies, building upon a relationship that commenced in 2015. The renewal underscores the significant value and impact of this brand partnership in sports.
Under the terms of the renewal, Monster Energy will maintain prominent center canvas placement inside the world-famous Octagon at UFC's biggest events, including Pay-Per-Views and Fight Nights. The partnership ensures meaningful brand visibility across UFC's global footprint, reaching an estimated 975 million households in 170 countries.
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