UFC, part of TKO Group Holdings, announced a multiyear partnership with Meta, making Meta its first Official Fan Technology Partner. This collaboration aims to leverage Meta's leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans globally.
The partnership includes integration across Meta’s portfolio, such as Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads. Meta will also become the Official AI Glasses Partner of UFC, exploring creative uses of AI glasses at UFC events.
Threads, Meta's text-based platform, will become an Official Social Media Partner of UFC, serving as a primary destination for the UFC community. This will feature exclusive original content to drive conversation around major UFC event moments and provide a dedicated space for fan interaction.
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