UFC announced a new marketing partnership with NetBet, an online gambling platform, making it the Official Sportsbook and Betting Partner across the UK, Ireland, Greece, Italy, and Romania. This expands UFC's commercial footprint in Europe.
The partnership will commence with UFC FIGHT NIGHT: EDWARDS vs. BRADY on Saturday, March 22nd, live from The O2 in London. NetBet will receive prominent brand exposure within the Octagon, on UFC’s international broadcast feed, and across digital and social platforms.
Nicholas Smith, TKO Senior Vice President and Head of International Business, noted that this partnership brings on a reputable betting partner with an established UFC fanbase. This collaboration aims to bring fans closer to the Octagon with new ways to engage with the sport.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.