U.S. President Donald Trump announced plans to host an Ultimate Fighting Championship (UFC) event on the grounds of the White House in 2026. This event is intended to be part of the country's 250th anniversary celebrations.
UFC President Dana White later confirmed that the fight is happening. The event is expected to be a championship fight, potentially accommodating 20,000-25,000 people.
This high-profile event offers significant brand exposure for UFC and TKO Group Holdings. It leverages the sport's appeal to a broad audience and integrates it into a national celebration, potentially boosting viewership and commercial interest.
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